To build an effective career being a Solopreneur consultant requires courage, resilience, possessing marketable skills and relationships with folks who are willing and able to relate or endorse you for paid project assignments. Solopreneur consultants need to have a talent for selling, the discipline to make and pursue business goals, a knack for big picture thinking and implementing strategies as well as an understanding of human instinct and motivation. The chance to attract all the best . and dodge bad luck helps, too.
Precious few Solopreneurs have the ability to just “go for the office” everyday and look into the usual work. In order to generate the preferred volume of business revenue, we recognize that creating multiple revenue streams might be necessary and also to make that possible, we have to recognize the marketability in our skill sets, in aggregate plus in segments. As well, we need to learn to package, promote and then sell on our skills and value to potential customers.
Consider my revenue streams, one example is. When asked, inside my short form elevator pitch I say that I’m a self-employed external consultant who provides business strategy and marketing answers to mid-size for-profit and not-for-profit organizations. What which means in reality is always that I’ve facilitated strategic planning meetings at not-for-profit organizations; edited 100 page nonfiction book and in addition served since its photo editor and project manager; developed curriculum for any series of 90 minute sales skills training workshops; and periodically I teach strategic business plan writing.
I’ve been lucky enough to get regularly win business strategy development or marketing strategy assignments, though the fact is always that there are often gaps plus response, I’ve learned to branch out and gives segments of my expertise to clients or employers being a way to maintain my required cash-flow and, wherever possible, also enhance my brand. In my experience, it is the ability to leverage one’s perhaps infrequently promoted competencies that assist Solopreneurs to generate and sustain a profitable business enterprise.
My friend Adela is often a busy educational consultant who blends with college bound school juniors in addition to their parents to name suitable colleges with the student and navigate the application form process. Adela’s business looks like it’s thriving, yet she nevertheless teaches Spanish with a local university (she was developed and raised in Mexico and came towards the U.S. to wait Notre Dame University).
Jackie, an associate of many years, will be the founder and manager of your small, full-service work out center that became very successful for the reason that highly competitive market, yet she teaches a workout class at another gym several miles away. Why? Because she gets to see another style of health and fitness center management from the inside of, she receives lessons in new fitness techniques she can evaluate for inclusion in the gym and he or she earns some extra dollars a week, something a mother of four years old can always use. Sometimes you may get paid to look into the competition!
My friend Carole toggles between freelance marketing gigs at technology companies and corporate positions in this sector. She’s a Lotus alumna who’s also worked for tech giant EMC, distinctions that command respect and open doors within the tech industry. In between corporate gigs, Carole dissapear on her own to produce marketing methods for tech start-ups. A couple of years ago, she was offered a posture as director of promoting at one particular start-ups, when the inevitable reorganization occurs, she’ll re-enter Solopreneur life.